Our History 1944 The first Pötibör biscuits were manufactured under the Ülker brand name in 1944. Pötibör biscuits are still a favorite with consumers. As a new brand, Ülker entered the competitive market that was dominated by well-established brand names such as Lüks, Ideal, Ha In competing with these brands, Ülker's distribution network in Anatolia gave the company a competitive advantage. Ülker began to be known by all people in Turkey, not only those who lived in Istanbul. 1965 The company opened its factory in Topkapi Davutpasa in 1965 and began manufacturing Ülker brand products in the new, modern facility. An unforgettable slogan was created for the Ülker brand and was used in radio and television advertising. The slogan's message, "It's not teatime without Ülker", was one reason for the brand's growth in popularity. 1970 Investment in a chocolate manufacturing facility began in 1972 and the factory went into service and began the first production of the Ülker brand of chocolate in 1974. The company became a producer of Ülker brand chocolate, as well as Ülker brand biscuits. The policy of the company to sell Ülker brand chocolate products at reasonable prices destroyed the widely held notion that chocolate had to be an expensive, deluxe product. The price that was written on the packaging remained the same despite the period of inflation that was plaguing the country. Even during that difficult economic time, people could still afford to buy Ülker brand chocolate. 1974 was significant because that year the Ülker company established its first R&D Department, to serve both its biscuit and chocolate factories. As a result of the work of the R&D unit, Ülker began to manufacture a wider variety of products. With the beginning of television broadcasting in Turkey during the early 1970's, the company added television to its traditional advertising channels of radio and newspapers.