Ülker’s Next-Generation Commercial
Ülker has released the first-ever commercial in the sweet snack category produced entirely with artificial intelligence.
Turkey’s leading food company, Ülker, which has been accelerating its investments in digitalization and technology across production, human resources, performance management, and sales, has now made a breakthrough in the sweet snack category by using artificial intelligence for everything from the script to the music in the advertisement for Ülker Stars Cookie.
Starting with the slogan "Are You Ready to Meet the Stars?", the film, prepared entirely with AI technologies, combines the creative power of technology with a human touch. Designed with AI tools from its script to its music, the commercial showcases an innovative approach not only in Stars Cookie’s product category but also in marketing.
In the first step of the process, the commercial script was visualized with “Midjourney”, laying the creative foundation for the ad. To take the visuals to the next level, dynamic video vignettes were created with “Runway”. To enhance the emotional impact of these vignettes, music matching the spirit of the script was composed using the “Suno” AI tool, completing the story.
Ülker Stars XL Cookie comes in three varieties: Coco Star (coconut), Albeni (caramel chocolate), and Ülker Chocolate (hazelnut, milk, and dark chocolate). With its giant size, Stars Cookie aims to deliver an equally big enjoyment to consumers.
Credits:
Commercial: https://www.youtube.com/watch?v=rnLwdjHTEp0
Advertiser: Ülker Bisküvi A.Ş.
Advertiser Team: Mustafa Kabakçı, Nida Erdal, Zeynep Öztürk, Burcu Gülşen Karadayı, Meltem Öğüt
Ad Agency: Güzel Sanatlar Reklamcılık A.Ş.
Production Company: Samurai Project
Post-Production: İmaj
Media Agency: OCC Group
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Ülker’s Next-Generation Commercial
Ülker has released the first-ever commercial in the sweet snack category produced entirely with artificial intelligence. ...
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