NEWS

Ülker’s Surprise for the National Team "Sing for the Homeland"

Ülker, the official sponsor of the National Football Team, extends its support once again, this time involving all of Türkiye.

Ülker, the official sponsor of the National Football Team, extends its support once again, this time involving all of Türkiye. Ahead of the eagerly awaited European Football Championship, the popular song “We Are Always With You, Türkiye” was performed by 35 musicians from across the country. Commissioned by Ülker for the 2008 European Football Championship to support the national team, the anthem was revived by artists from every region of Türkiye as part of the “Sing for the Homeland” project. 

Ülker previously captured the homesickness and excitement of a young Turk living in Germany, the host country for Euro 2024, in an advertisement with the slogan “The Homeland's Place is in Our Hearts.” This time, Ülker continued its support for the National Team by having the widely loved anthem “We Are Always With You, Türkiye” performed by artists from the seven regions of Türkiye, ahead of Euro 2024.

Ülker, which has supported Turkish sports in various fields for many years and is the official sponsor of the National Team, brought together 35 artists under the “Sing for the Homeland” concept. Artists from across Türkiye, from east to west and north to south, accompanied the anthem “We Are Always With You, Türkiye” with various instruments including the tulum, bağlama, zurna, drums, clarinet, and electric guitar.

The clip, produced by Fırat Çavaş, the producer of the ‘’Doğa İçin Çal (Play for Nature)” project, features a similar concept where each artist sings a verse of the anthem from their hometown, which are then combined. The anthem, originally made by Ülker for the 2008 European Football Championship to support the National Team and recently used in this year’s “The Homeland is in My Heart” commercial, culminates in a clip where the artists, donning star and crescent jerseys, place their hands on their hearts to show their heartfelt support for the National Team.

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