NEWS

We are behind you, Turkey

Ülker’s “Hep Seninleyiz Türkiye” video clip that was prepared as part of the company’s sponsorship campaign for our National Team in Euro 2008, has been downloaded from the internet a record number of times. The music heard in the video was originally a piece by the Norwegian group Helldorado, but it has been given Turkish lyrics and renamed “Hep Seninleyiz Türkiye”.

The clip has been shown on Norway’s TV2 and on many other television channels, on TV programs and news bulletins as part of the news about the National Team, accompanied by Ülker’s music.  So far, a total of 92,619 people have downloaded the clip to their cell phones and computers. The music, with words by Ömer Ahunbay was viewed as a touchstone in Ülker’s communications strategy for the National Team.  The same music was used in another film that was prepared for the send-off of the National Team to Euro 2008.  The commercial, video clip and field events are parts of Ülker’s four-pronged National Team communications strategy, as is the web site created at www.bununicindogdunuz.com, which was especially popular with the younger fans. The “bununicindogdunuz.com” internet site has been viewed 1,288,000 times since it was launched. Almost 9,143,000 fans have used the site and 190,762 messages have been sent to the National Team.

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