We have adopted the principle of working for a happier society, and carry the responsibility of being a food producer in our social responsibility approach.
We are aware of the importance of a balanced diet and an active lifestlye. We are taking firm steps towards our target of reducing the amount of fat, salt and sugar used in all our product categories by 2024. We are working on every stage of the production and distribution processes without compromising quality.
We implement social responsibility projects to contribute to children’s physical, social, cultural and mental development. Our projects, such as the Ülker Children’s Movie Festival, Football Villages and the Ülker Children’s Art Workshop have helped us to reach approximately 1.5 million children over 10 years. Between 2007 and 2016, We have organized football projects for more than 330,000 children supporting their multidimensional development. Some of the boys and girls who participated in our football villages were selected for the U-15 National Teams. They competed for their clubs and played for the A team. We also sponsored projects to help bring more people to art events, such as the “Istanbul Modern-Your Thursday” and the “Baksı Museum-Free Tuesday.”
We, along with all of Yıldız Holding’s companies, have been an important part of the “Making Happy Becomes Happiness!”, celebrated since 2014. Our employees and directors organized many events, making plenty of children happy. Alongside the book and stationery supply donations, We also assisted the renovation and painting of schools, planted seedlings, visited Sevgi Evi (Sevgi House) and donated coats, berets
, and toys to children through the Red Crescent. We base our social responsibility efforts on our founder Sabri Ülker’s words: “We believe that every person has the right to have a happy childhood, no matter where they live in the world.”
We have planted 60,000 saplings in Ankara, Karaman, Gebze, Hatay, Elazığ and Eskişehir since 2011 as part of Ülker’s My Beautiful Country Forest project.
Reduce the amount of fat, salt and sugar used in all product categories
PROGRESSING TOWARDS THE TARGET
Reduce incoming customer complaints by 20% per million packages by 2018
PROGRESS SEEMS SLOW