They learn basketball and have fun
The “Kids Basketball Festival” was held for the 7th time this year. Ülker, which has sponsored the festival for the past four years, is the largest supporter of Turkish sports. The event was hosted in Konya this year from June 24 – 28, 2009. A total of 48 boys’ teams and 16 girls’ teams, from 32 provinces participated in the tournaments.
To avoid undue psychological damage to the kids, this 5-day festival attended by children from all over the country, has no winners or losers. Besides playing sports, the kids had ample opportunities for getting to know each other and were treated to a tour of the Mevlana Museum, games of skill, picnics and a nutritional seminar Almost 1,000 children were at the festival and all of them received medals and a certificate of participation at the closing of the event.
The Ülker Kids Basketball Festival is held every year during the first week of June. Close to 1,000 children from all regions of the country flock to the festival to enjoy playing basketball, have fun, get to know each other and learn about new things… At the end of the 5 days, kids are presented with medals and head back home with new information and new friendships. The big brothers and sisters who have attended the festival and moved on to the more advanced teams are replaced every year with a new bunch of children.
Thanks to the little players, their parents also become experts in basketball jargon. Grandmothers watching from the bleachers are heard to exclaim, “Cover, cover, cover…Come on son, grab that rebound”. When an opposing team makes the mistake and forgets to dribble the ball, a mother jumps up and yells, “Traveling!” Not only the kids, but moms, dads, grandfathers, grandmothers and neighbors learn basketball terms like “press, traveling, rebound, assist and lay-up” …
Everyone wins at this festival
The most significant characteristic of this festival is that there are no winners or losers… This is because the purpose of the event is not to determine championships but to eliminate the stress of competition, foster a spirit of fair play and attitudes such as respect for their opponents, behaving in a sportsmanlike manner and friendly rivalry. They are also encouraged to develop new friendships. Even children who have no hope of becoming professional player are encouraged to become good spectators, managers, referees and fans… In short, the purpose is to produce more fans and spectators who understand the sport and love it…
Turkish Basketball Federation and Ülker managers organize activities besides sports during the festivals. They plan social and cultural activities to enrich the festival experience for the kids.
For example, last year in Izmir, kids who took part in the festival were taken on a tour of the maritime museum, watched a movie called “Nım’s Island” and were met by members of TEMA who taught them about global warming.
This year’s program was highlighted by a tour of the Mevlana Museum and an informative presentation by nutritional experts from Selçuk University. On the last day of the Festival, a picnic was organized, medals were awarded and certificates of participation were distributed to all the kids.
Ülker Supports “Atalık Kavılca” Wheat with Limited Edition Product
Ülker, a leading food company in Türkiye known for its commitment to sustainable raw material sourcing, has introduced a limited edition product called "Saklıköy Kavılca Buğday," made with Atalık Kavılca Wheat, one of Anatolia's oldest agricultural products with a history dating back 13,000 years....CLICK FOR MORE
Ülker invest in supplementary food products
A new brand from Ülker: Everwell Ülker, which stepped into the food supplement industry for the first time with "Pastil", further strengthens its claim in this category with the "Everwell" brand. Food supplement products developed by Ülker in cooperation with TÜBİTAK and released under the Everwell brand will be sold with a widespread distribution strategy....CLICK FOR MORE
Ülker's 2022 Sustainability Report has been published
Ülker, operating with a waste-free company model since established, has published its 2022 Sustainability Report. Ülker meets approximately 43% of its electricity consumption from renewable sources, and has initiated a carbon management program that encompasses the entire value chain, from sustainable raw material sourcing to packaging management, logistics, and waste recycling. The company continues its efforts to control greenhouse gas emissions in all areas with the goal of becoming a "net zero company by 2050. ...CLICK FOR MORE
Ülker announced its first half-year financials
Ülker Bisküvi closed the first half of 2023 with a sales revenue of 19.6 billion TL. The share of Turkiye operations in the sales revenue was 66%; while, the share of export and international operations in the sales was 34% ...CLICK FOR MORE