530-person commercial wins first place
This week, as well last week, the Euro 2008 commercial produced by Ülker was voted by the Economist Advertising Evaluation Association as the best advertising film.
The commercial was intended to establish an emotional bond with consumers and to communicate the message, “I grew up with Ülker, and now it has ‘once again won my heart’”.
The main commercial, which was prepared by Grey Istanbul, contains original music that was set to Turkish lyrics. The commercial was filmed by Taxi Filmworks, and directed by Özer Feyzoğlu. During the preparation of the film Feyzoğlu carefully examined films shot between 1985 and 2000. Every detail, from the costumes of the actors to the football that the boys are playing with in the film was designed to be as authentic as possible. It took nearly a month to find children who resembled the National team players such as Volkan, Tuncay, Nihat, and Arda who took part in the filming. The children were found through newspaper ads. After studies conducted in Istanbul and the Black Sea region, the other players on the teams in the film were designated. Many of the young players, besides physically resembling their older counterparts, were also chosen because of the corresponding resemblance in their playing style. The filming, in which 530 individuals took part, lasted an entire day. The filming of Emre’s goal took 5 days of preparation, half a day of filming and 4 days of post-production to perfect. The scenes of the stadium filled with spectators were carefully filmed and the spectators were moved around from one half of the stadium to the other to ensure that the film looked genuine.
Ülker Supports “Atalık Kavılca” Wheat with Limited Edition Product
Ülker, a leading food company in Türkiye known for its commitment to sustainable raw material sourcing, has introduced a limited edition product called "Saklıköy Kavılca Buğday," made with Atalık Kavılca Wheat, one of Anatolia's oldest agricultural products with a history dating back 13,000 years....CLICK FOR MORE
Ülker invest in supplementary food products
A new brand from Ülker: Everwell Ülker, which stepped into the food supplement industry for the first time with "Pastil", further strengthens its claim in this category with the "Everwell" brand. Food supplement products developed by Ülker in cooperation with TÜBİTAK and released under the Everwell brand will be sold with a widespread distribution strategy....CLICK FOR MORE
Ülker's 2022 Sustainability Report has been published
Ülker, operating with a waste-free company model since established, has published its 2022 Sustainability Report. Ülker meets approximately 43% of its electricity consumption from renewable sources, and has initiated a carbon management program that encompasses the entire value chain, from sustainable raw material sourcing to packaging management, logistics, and waste recycling. The company continues its efforts to control greenhouse gas emissions in all areas with the goal of becoming a "net zero company by 2050. ...CLICK FOR MORE
Ülker announced its first half-year financials
Ülker Bisküvi closed the first half of 2023 with a sales revenue of 19.6 billion TL. The share of Turkiye operations in the sales revenue was 66%; while, the share of export and international operations in the sales was 34% ...CLICK FOR MORE