A meaningful clip from National Team sponsor Ülker
Ülker's sponsorship and communications strategies for the National Football A Team and Euro 2008 have been announced.
At a press conference for media organizations and sports managers, held at the Ritz Carlton Hotel, Ülker Corporate Communications Director Zuhal Şeker spoke about the signicance of the sponsorship of the National Team by Ülker, a company which invests 38 million dollars annually in Turkish sport.
Şeker, reminded the attendees that tha group’s sponsorship of the National Team which began in June 2007, will be valid until 2012, and indicated that the investments it makes in sports are also aimed at fostering an awareness of the importance of a balanced diet and active involvement in sports, for the health of future generations. She explained that the aim of the campaign is to associate the brand name with the enjoyment of football, its excitement and pride and to raise awareness of Ülker’s child-oriented sport programs, thereby creating an emotional bond with consumers. Şeker announced that an advertising film, National Team video clip, internet site and field activities have be prepared. The filmed advertisement was begun 4 months ago and 800 individuals took part in the filming. The video clip features the 18 players from the National Team. Şeker indicated that football fans can go to the web address 'www.bununicindogdunuz.com' to send messages in support of the National Team to players Tuncay, Servet and Emre, who will relay them to the team. At the press gathering, the advertisement film and video clip prepared by Ülker' and the members of the National Team were screened.
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