E-Export push by Ülker
Ülker, Türkiye's leading food company, with exports to more than 100 countries around the world, has taken an important step in e-exporting with its E-Star expertise. Ülker's popular products are available to consumers in France, Italy and the Netherlands through the 'Ülker Shop' on the Amazon Europe platform.
Ülker sends hundreds of products to millions of consumers around the world from its production and export base in Türkiye. With the goal of reaching consumers through different channels, Ülker has taken important steps in "e-exporting". Ülker's products in 3 categories - candy, chewing gum, and chocolate – including its Biskrem, Hanımeller, and Albeni products, are now available to consumers in France, Italy, and the Netherlands through the online “Ülker Shop” opened on Amazon Europe. Ülker will add Spain, Germany, and England very soon.
All Ülker Shop supply and infrastructure operations are undertaken by E-Star, a subsidiary of Yıldız Holding which caters only to online channels, and is the first and only supply company in this field.
Spain, Germany, and England are next
Ülker’s goal is to increase their export potential by taking new steps in e-export, Ülker Business Development Director Utku Soylu said, “The operations of all the products we have placed on Amazon Europe through the Ülker shop, such as sales, supply, and marketing, are being managed in cooperation with E-Star. We want to reach our growth targets in these areas by offering our products to these markets through different channels. Our first goal is to deliver Ülker products all over the world over different channels on our online stores that we manage in Türkiye."
Yıldız Holding's E-Star covers all areas of online commerce
E-Star was established in 2019 within Yıldız Holding, with the mission of transferring brands to the e-commerce ecosystem and offering products and services specific to e-commerce. Even with brands that don’t belong to Yıldız Holding, its expert teams set up specifically for this channel provide services to companies that want to do e-commerce. E-Star performs all the e-commerce procurement and organization services for its customers in different marketplaces such as Amazon Europe in Europe, Trendyol, Hepsiburada, N11, Çiçek Sepeti, and Gitti Gidiyor in Türkiye, and for express delivery companies such as İstegelsin, Banabi, Getir, Avansas, and Ofis.
E-Star also manages all the D2C (direct to consumer) marketing and operations of godiva.com.tr. E-Star's Global Operations Leader Kunter Aşkın summarized its operational objectives: "E-Star Global aims to digitally bring our brands, whose products have gained the interest and appreciation of customers in global markets, to consumers all over the world, to increase awareness of our brand in relevant markets, and to grow the market for all our stakeholders."
Ülker Supports “Atalık Kavılca” Wheat with Limited Edition Product
Ülker, a leading food company in Türkiye known for its commitment to sustainable raw material sourcing, has introduced a limited edition product called "Saklıköy Kavılca Buğday," made with Atalık Kavılca Wheat, one of Anatolia's oldest agricultural products with a history dating back 13,000 years....CLICK FOR MORE
Ülker invest in supplementary food products
A new brand from Ülker: Everwell Ülker, which stepped into the food supplement industry for the first time with "Pastil", further strengthens its claim in this category with the "Everwell" brand. Food supplement products developed by Ülker in cooperation with TÜBİTAK and released under the Everwell brand will be sold with a widespread distribution strategy....CLICK FOR MORE
Ülker's 2022 Sustainability Report has been published
Ülker, operating with a waste-free company model since established, has published its 2022 Sustainability Report. Ülker meets approximately 43% of its electricity consumption from renewable sources, and has initiated a carbon management program that encompasses the entire value chain, from sustainable raw material sourcing to packaging management, logistics, and waste recycling. The company continues its efforts to control greenhouse gas emissions in all areas with the goal of becoming a "net zero company by 2050. ...CLICK FOR MORE
Ülker announced its first half-year financials
Ülker Bisküvi closed the first half of 2023 with a sales revenue of 19.6 billion TL. The share of Turkiye operations in the sales revenue was 66%; while, the share of export and international operations in the sales was 34% ...CLICK FOR MORE