NEWS

Market leader Ülker is ready for eid with over 50 products

Ülker is ready for Ramadan! To quench customer demand, this year it is unveiling two new products, 23 boxes of truffles and 29 boxes of snacks.

Ülker is ready for Ramadan! To quench customer demand, this year it is unveiling two new products, 23 boxes of truffles and 29 boxes of snacks.

Ülker has been a must have at Eid for 74 years – this Ramadan is no exception. Customers can expect 23 boxes of truffles and 29 boxes of snacks on store shelves soon.

METE BUYURGAN: GIFT CHOCOLATE TRUFFLE PURCHASE DOUBLES

Mete Buyurgan, President of pladis Turkey, recently praised Ülker for being Turkey’s go to for Eid chocolate since forever. He also released last year’s figures and talked the upcoming Ramadan Eid.

He stated that the company’s chocolate production climbed to a capacity of 334,000 tons last year (2017) and TL 7.5 billion in terms of turnover. As for its snack capacity: TL 68,000 tons in volume and TL 1.3 billion in turnover. Furthermore:

“Turkey’s Eid chocolate and snack markets grew to 14,000 tons and 30,000 tons, respectively, last year (2017). They scooped in turnovers worth TL 356 million and TL 385 million. People’s preferences tend to change during Eid. Everyone – no matter where they live – go for chocolate filled with hazelnuts, peanut butter, and cream. When we look at consumption trends from the 10 years, we see that the number of people who are buying gifting chocolate has doubled. We’ve boosted our turnover share of that 38.6% (20 points).

If we break Turkey’s consumption patterns down region by region: Marmara ranks first at 29%, followed by Central Anatolia at 26.5%, and Eastern and Southeastern Anatolia at 18.5%. Eastern and Southeastern Anatolia also consume the most candy, at 46% . Central Anatolia and Marmara follow them at 18% and 15%.”

Coco Star and Albeni add a bit of color to Ramadan treats

Emphasizing that Eid holds a special place in the hearts of Ülker and its customers alike, Buyurgan said that the company’s new Coco Star and Albeni truffles will add a bit of color to Ramadan and to Ece this year. He noted that beyond chocolate, customers also really like Ülker Marshmallow and Ülker Gum Mastic Toffee.

  • Store snacks below 30 °C. Don’t keep chocolate in your fridge.
  • How chocolate and snacks are stored is just as important as the products themselves.
  • Storing your snacks and chocolate just right will keep them tasting fresh.
  • You store snacks below 30 °C, preferably in a cool and dark environment.
  • Only choose chocolate that has a smooth surface and that hasn’t gone white. Do not keep chocolate in your fridge. Ideally, you should store it in a dark, cool place (between 18 and 22 °C).
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