Private personal messages
Ülker began its preparations for Euro 2008 four months ago. The Ülker team decided to prepare a 360 degree advertising campaign to differentiate its sponsorship from other firms’ sponsorship. The campaign would communicate in various ways, use various channels, but would also be cohesive. Advertising and interactive activities would appear on radio, TV, the internet and on open-air billboards and signs.
Private personal messages
One of the channels of communication is an internet-based campaign that was prepared by the National footballers to allow personal messages from fans to be sent by email to members of the team. A special web site for that purpose was created at www.bununicindogdunuz.com. The internet site is also supported by special field events. It is one of the most important distribution vehicles being used.
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