NEWS

Private personal messages

Ülker began its preparations for Euro 2008 four months ago. The Ülker team decided to prepare a 360 degree advertising campaign to differentiate its sponsorship from other firms’ sponsorship. The campaign would communicate in various ways, use various channels, but would also be cohesive. Advertising and interactive activities would appear on radio, TV, the internet and on open-air billboards and signs.

Private personal messages

One of the channels of communication is an internet-based campaign that was prepared by the National footballers to allow personal messages from fans to be sent by email to members of the team. A special web site for that purpose was created at www.bununicindogdunuz.com. The internet site is also supported by special field events. It is one of the most important distribution vehicles being used.

    • Ülker announced its first quarter 2022 financial results

      Ülker Bisküvi increased its sales revenue to 5.9 billion TL in the first quarter of 2022. The share of Turkey operations in the sales was 60 percent where as the share of export and international operations in the sales revenue was 40 percent...

      CLICK FOR MORE
    • Yıldız Holding made Türkiye a production and export base with Ülker Biscuits

      Yıldız Holding produces Ülker Biscuits and Ülker branded products as well as global snack brands such as Godiva, McVitie's and Flipz in Türkiye and brings them to consumers around the world. In 2021, the export figure of Ülker Biscuits in the snack area reached 291 million dollars....

      CLICK FOR MORE
    • Ülker announced its 2021 financial results

      Ülker Bisküvi, Turkey's leading food company, announced its financial results for 2021. Despite all the uncertainties experienced globally during the pandemic, Ülker, strengthed its position in its markets and also continue to growth in domestic and international operations....

      CLICK FOR MORE
    • A SENIOR APPOINTMENT AT ÜLKER...

      A significant change of position has been made in Turkey’s leading food company Ülker. Mustafa Kabakçı, who worked as Marketing Manager of Ülker Bisküvi Business Unit for the last two years, has been appointed as CMO of Ülker. Kabakçı will be responsible for creating and implementing marketing strategies for Godiva’s market series and McVitie’s brands as well as for Ülker brands....

      CLICK FOR MORE