Private personal messages
Ülker began its preparations for Euro 2008 four months ago. The Ülker team decided to prepare a 360 degree advertising campaign to differentiate its sponsorship from other firms’ sponsorship. The campaign would communicate in various ways, use various channels, but would also be cohesive. Advertising and interactive activities would appear on radio, TV, the internet and on open-air billboards and signs.
Private personal messages
One of the channels of communication is an internet-based campaign that was prepared by the National footballers to allow personal messages from fans to be sent by email to members of the team. A special web site for that purpose was created at www.bununicindogdunuz.com. The internet site is also supported by special field events. It is one of the most important distribution vehicles being used.
Ülker Supports “Atalık Kavılca” Wheat with Limited Edition Product
Ülker, a leading food company in Türkiye known for its commitment to sustainable raw material sourcing, has introduced a limited edition product called "Saklıköy Kavılca Buğday," made with Atalık Kavılca Wheat, one of Anatolia's oldest agricultural products with a history dating back 13,000 years....CLICK FOR MORE
Ülker invest in supplementary food products
A new brand from Ülker: Everwell Ülker, which stepped into the food supplement industry for the first time with "Pastil", further strengthens its claim in this category with the "Everwell" brand. Food supplement products developed by Ülker in cooperation with TÜBİTAK and released under the Everwell brand will be sold with a widespread distribution strategy....CLICK FOR MORE
Ülker's 2022 Sustainability Report has been published
Ülker, operating with a waste-free company model since established, has published its 2022 Sustainability Report. Ülker meets approximately 43% of its electricity consumption from renewable sources, and has initiated a carbon management program that encompasses the entire value chain, from sustainable raw material sourcing to packaging management, logistics, and waste recycling. The company continues its efforts to control greenhouse gas emissions in all areas with the goal of becoming a "net zero company by 2050. ...CLICK FOR MORE
Ülker announced its first half-year financials
Ülker Bisküvi closed the first half of 2023 with a sales revenue of 19.6 billion TL. The share of Turkiye operations in the sales revenue was 66%; while, the share of export and international operations in the sales was 34% ...CLICK FOR MORE