They won hearts
As the country’s greatest sports sponsor, Ülker invests 38 million dollars in sports every year. Ulker’s Corporate Communications General Manager Zuhal Şeker pointed out that while the Turkish National Team is preparing to make a strong showing in the European sports arena, Ülker is also preparing to do battle with its competitors in Europe and the rest of the world.
Zuhal Şeker repeated that Ülker, just like the Turkish National Team is a brand that has won the hearts of the public and added, “The recognizability and favor of Ülker and its subsidiary brand names is largely due to its activities in the leagues. A study conducted by KMG, ‘Love Marks’, showed Ülker in first place with 13% and Cola Turka in 11th place with 4%. Baycan, in support of the National Team, have produced a variety of Chewy Red&White chewing gum. During Euro 2008, Içim Milk is also running a promotional campaign at selected sales points. For three weekends in a row, customers who buy 15 TL of Içim products in one lot will receive gifts. At Içim stands located in 120 sales points, these customers will receive a scratch and win card and could win a National Team uniform, National Team pinafore, football, satchel or magnet.
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Ülker Enters the Nut and Fruit Bar Market with “Ülker Go Ahead”
Turkey’s leading food brand, Ülker, has introduced five new products under the “Ülker GO Ahead” brand, aligning with the growing “Holistic Wellness” trend. Ülker CEO Mete Buyurgan stated, “With our nut and fruit bars, developed in line with changing consumer behaviors and offering a delicious experience, we aim to become the strongest brand in this category.”...
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Ideas Compete for Ülker Caramio at bizz@kampüs
Applications for the "bizz@kampüs" competition, where young talents develop marketing-focused strategies for a different Ülker brand each year, will be open from January 13 to February 14. Undergraduate juniors, seniors, and graduate students will compete for Ülker Caramio this year. The top three teams will share a total prize of 240,000 TL and gain the opportunity for long-term internships....
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Ülker Rises to World First Place for the Second Time
Turkey's leading food company, Ülker, has once again claimed the top spot in its category in the environmental, social, and governance (ESG) performance assessment conducted by the London Stock Exchange Group (LSEG), an international financial analysis and reporting organization. ...
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Ülker Announces Its Nine-Month Financial Results
Turkiye’s leading food company Ülker has closed the nine-month period of 2024 with a turnover of 58 billion TL. The company continues to grow through its operations in Turkiye as well as exports and international markets....
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