Ülker and its brands have become the leader on Facebook with 6 million fans

Ülker and its brands which strive to provide consumers with happy moments, have reached a total of 6 million fans on Facebook. Ülker, along with its brands, has taken first place among Facebook fans of rapid consumption products to reach a total of 6 million fans, a fact that Ülker is celebrating together with its fans.

Ülker and its brands, among the favorites in Türkiye, have been working to strengthen relations with its consumers, establish interactive communication and put forth intense efforts to share happy moments through social media tools since the year 2010. Ülker has stood by consumers from 7 to 70 and from all walks of life to increase the number of Facebook fans that spend a major portion of their time on the internet, to 6 million.

Yıldız Holding Marketing Director Ahad Afridi has said, “Young and old, everyone happily consumes the products of Ülker and its brands which have always been a part and made an impact on their happy moments. In these days where internet use is so widespread that it has become a part of our lives, it has become imperative that we take our place next to our consumers on social networks as well. Our purpose in the work we have been conducting in digital format is not only to remind our consumers about the Ülker brand but also to provide them with Ülker filled happy moments as they spend a large portion of time on the internet.”

The first major step into the social media of Ülker, which has always made investments in the social media in parallel with their brand communications, was made in the year 2010 with the “Happy Moment Photograph Competition” that was started on Ülker’s Facebook page. In time the Happy Moment campaign as well as using Facebook as part of a 360-degree communication branch or on its own for community management, applications and prize campaigns, has increased the number of fans for the brands. On special days (like Mother’s Day and holidays) campaigns were organized to present prizes such as sports event tickets and Ülker Happy Moment boxes to consumers.

Within the framework of the 6 million fans’ celebrations, Ülker followers can share their happy moments on the page and have the opportunity to win one of 100 “Happy Moments Gift Boxes” full of Ülker products. At a later date the pictures that are selected will be used to create a Happy Moments mosaic which will be broadcasted on the Facebook page as well as on

•    With a total of 6 million Facebook followers, Ülker and its brands have earned the position of being the group with the most followers in Türkiye.
•    In one year consumers have spent a total of 2 million minutes on the Ülker websites
•    The Ülker web sites have been visited by a total of 10 million visitors since the beginning of 2012 and a total of 50 million pages have been viewed.
•    Ülker videos have been watched a total of 36 million times in one year.
•    Yıldız Holding has over 100 web sites and 40 Facebook fan pages.
•    The contents under have gotten 20,000 comments and 90,000 “likes” in 2012.

    • Ülker Supports “Atalık Kavılca” Wheat with Limited Edition Product

      Ülker, a leading food company in Türkiye known for its commitment to sustainable raw material sourcing, has introduced a limited edition product called "Saklıköy Kavılca Buğday," made with Atalık Kavılca Wheat, one of Anatolia's oldest agricultural products with a history dating back 13,000 years....

    • Ülker invest in supplementary food products

      A new brand from Ülker: Everwell Ülker, which stepped into the food supplement industry for the first time with "Pastil", further strengthens its claim in this category with the "Everwell" brand. Food supplement products developed by Ülker in cooperation with TÜBİTAK and released under the Everwell brand will be sold with a widespread distribution strategy....

    • Ülker's 2022 Sustainability Report has been published

      Ülker, operating with a waste-free company model since established, has published its 2022 Sustainability Report. Ülker meets approximately 43% of its electricity consumption from renewable sources, and has initiated a carbon management program that encompasses the entire value chain, from sustainable raw material sourcing to packaging management, logistics, and waste recycling. The company continues its efforts to control greenhouse gas emissions in all areas with the goal of becoming a "net zero company by 2050. ...

    • Ülker announced its first half-year financials

      Ülker Bisküvi closed the first half of 2023 with a sales revenue of 19.6 billion TL. The share of Turkiye operations in the sales revenue was 66%; while, the share of export and international operations in the sales was 34% ...