Ülker and the National Team – two great brand names
Main sponsor of the National Football Team, Ülker, which annually invests 38 million dollars in Turkish sports, has accelerated its communications efforts.
At a press conference called by Ülker Corporate Communications Director Zuhal Şeker, information about Ülker’s sponsorship and communications strategies for the National Team and Euro 2008 was shared. Zuhal Şeker said that the National Team and Ülker are “Turkey’s two greatest brand names” and stated, “The National Team and Ülker share many common characteristics.”
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