Ülker chosen 'A Good Life Brand' once again this year

According to the “Good Life Research” conducted in collaboration with Nielsen and Sustainable Brands Istanbul, Ülker, Turkey's pioneering, leading brand in the snack food industry, was selected for the second time in a row as a food brand that gives its consumers a good life.

Ülker was selected as a "good life brand" in the food industry for the second time in a row according to "Good Life Research", which focuses on consumers' lifestyle, consumption habits, and values that redefine and shape a good life.

The research was conducted in collaboration with the research company Nielsen and Sustainable Brands Istanbul to determine what a good life means for consumers and reveals how brands support them in the process of achieving these new goals in their lives.


Speaking at the awards ceremony held at the Sustainable Brands Istanbul event, Ülker’s Marketing Leader Aslı Özen Turhan stated that Ülker has a long-lasting relationship with its consumers based on strong emotional ties. Turhan continued: "Our consumers see Ülker as a part of their childhood. The quality of our products, their consistent taste, their reliability, innovative approach, customer satisfaction, wide range of products, and our responsibility towards the society we belong to make us our consumers’ favorite brand. We closely monitor the feedback received from consumers during both the product development process and after the product is released, to use what we’ve learned to add value to our brands. We are very happy to win this award for the second time in a row. We thank our consumers very much. We will continue our efforts to make them happy and continue to be the brand that brings them a good life."

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