Ülker has become a sports locomotive

Ülker’s sponsorship of the National Team, four big football clubs and basketball has distinguished it as the biggest resource for sports.

In 2006, Ülker made the critical decision to contribute more of its resources to Turkish sports. It disbanded its basketball team and began to invest to the tune of 38 million dollars in Turkish football and the Ülkerspor basketball team.

Ülker Corporate Communications Director Zuhal Şeker explained that the move was made with the intention to use the sports investments to become a recognized world brand sports sponsor.  As the company which spends the most on Turkish sports, the company’s goal is to reach more consumer groups that are targeted by world companies, by creating a sentimental bond between sports and customers.


Şeker continued by saying, “In reality, we have started out on this path.  We have already begun to see positive results. Our basketball clubs were in financial difficulty. When they began to transfer good players, the rivalry among the big three was revived.  Last year the average attendance in the play-offs was over 10,000 fans.  For 10 million dollars, Beko agreed to put our brand name on their basketball league. NTV bought the broadcasting rights of basketball games for a three year period. Fenerbahçe advanced to the Euroleague quarter finals. Galatasaray Café Crown and Beşiktaş Cola Turka advance to the ULEB semi finals.”

Main sponsor of a National celebration

Main sponsor of the National Team, Ülker, has signed a 5-year agreement. The company sat down at the negotiating table with each of the big four and worked out sponsorship agreements with them. The Beşiktaş club will wear the main sponsor’s advertising on the fronts of its jerseys while Fenerbahçe, Galatasaray and Trabzonspor players will sport the sponsor’s logo on the sleeves of their uniforms.  In cooperation with the Turkish Football Federation, Ülker has begun to organize events to promote the love of football in fans of all ages.  The “football village” projects in Van have been developed. In basketball, the company is sponsoring the three big clubs. Fenerbahçe’s sponsor, Ülker, has added its brand name to that of the club. Galatsaray was given the Café Crown brand name. Beşiktaş has begun to be associated with Cola Turka.

    • 1002 Teams Competed at bizz@kampüs for Ülker Çizi

      The Red Ideas team won the first place at bizz@kampüs, where innovative marketing-oriented ideas for Ülker Çizi competed. 1002 teams and more than 2500 students from 97 universities applied to the competition and the top 3 teams won a total of 165,000 TL in prize money and the opportunity for long-term internships....

    • Ülker has announced its financial results for 2023

      Türkiye’s leading food company Ülker Bisküvi closed the year 2023 with a sales revenue of 56 billion TL. The company aims to continue its leadership and strong growth in the markets it operates in during 2024....

    • Autonomous mobile robots project from Ülker

      Turkey's leading food company, Ülker, has accelerated its digitalization and technology investments across various operational areas, including human resources, performance management, and sales, recently implemented 20 autonomous mobile robots (AMRs) at its Gebze Factory. Autonomous Mobile Robots’s are capable of transporting over 2,600 different types of materials including raw materials and packaging. These robots are set to enhance production efficiency and cost advantage at the facility....

    • Ülker Secures First Place Internationally…

      Türkiye's leading food company, Ülker, attained a significant milestone, clinching the top spot globally in its category for environmental, social, and governance (ESG) performance. Among the 108 companies spanning all sectors listed on Borsa Istanbul, Ülker emerged as the leader. ...