NEWS

Ülker invest in supplementary food products

A new brand from Ülker: Everwell Ülker, which stepped into the food supplement industry for the first time with "Pastil", further strengthens its claim in this category with the "Everwell" brand. Food supplement products developed by Ülker in cooperation with TÜBİTAK and released under the Everwell brand will be sold with a widespread distribution strategy.

Ülker, Turkey's leading food brand, carries its expertise in food to the food supplement category.

Ülker brand, which stepped into the food supplement sector with "Pastil" produced by CCC (Continental Confectionary Company) company affiliated with Yıldız Holding, invested in this category under the name "Everwell".

Cooperation  with TÜBİTAK

There are four types of food supplement products developed in cooperation with TÜBİTAK and offered for sale under the Ülker Everwell brand, in order to support  immunity and provide consumers with the vitamin and mineral support needed in our daily lives.

"Ülker Everwell Vitamin C" for those looking for basic support, "Ülker Everwell Triple Power" containing Vitamins C, D and Zinc for those looking for a stronger support, and "Ülker Everwell Black Elderberry with Zinc and Vitamin C" for those seeking herbal immune support. It responds to the need for immune support.

In addition, "Ülker Everwell Defense", developed by TÜBİTAK and for which domestic and international patent applications have been made, has a completely special formula containing pomegranate peel, propolis, green tea, blueberry extract, acacia gum, vitamin C and zinc; It consists of 8 absorbable tablets without added sugar. The product, which supports the immune system and has anti-viral properties, appeals to those who want to take precautions in crowded and closed environments.

Mete Buyurgan: “We invest in the well-being and happiness of our consumers”

Pointing out that the holistic well-being trend, which prioritizes the physical, mental and spiritual well-being of the person, is becoming increasingly widespread all over the world, Ülker CEO Mete Buyurgan said: “We follow the trends and the needs of our consumers very closely. We invest for their well-being and happiness. According to the report published every month by the research company IQVIA, the food supplement market in Turkey, which has a sales revenue of 6 billion TL in 2022, will increase by 99% compared to 2021; It grew by 85% in the first half of 2023 compared to the previous year. Since we anticipated this growth in the food supplement market, we achieved great success with our Ülker Pastil brand launched 2.5 years ago. Now, we are ready to become a strong category brand with Everwell, with the trust of the Ülker name and in cooperation with TÜBİTAK. With its rich product family, Everwell offers vitamin and mineral support to consumers at every moment of life. “As a leading food brand that focuses on the well-being and happiness of all its stakeholders, we will continue to develop new products in the field of food supplements.”

“We brought together TÜBİTAK's research ability and capacity with Ülker's significant experience in the food field.”

TÜBİTAK President Prof. Dr. Hasan MANDAL evaluated the collaboration as follows: We brought together TÜBİTAK's research ability and capacity with Ülker's significant experience in the food field. We think that this  work between TÜBİTAK and Ülker, which produces sustainable, innovative, scientific and technological solutions in response to the increasing demand in the food supplement market, is a good example of the private sector collaborations that we give  importance to as an institution. As TÜBİTAK, we will continue to work with the private sector to offer solutions that will benefit society and to achieve success together.”

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