Ülker is ready for the European Championship
Ülker Corporate Communications Director Zuhal Şeker stated that during Euro 2008 Ülker, the main sponsor of the Turkish National Team, will conduct its sponsorship campaign, which began in 2007, using the slogan “Our Minds are on Football, Our Hearts are with Turkey”. Ülker has distributed 10 million bottles of milk and 168 million packages of cookies and chocolate with the slogan on their labels to its sales points.
Şeker, said that the products have been distributed every week by 2,500 special trucks painted in the teams colors, to 214 sales points around the country. The trucks have racked up 61 million km in the past six months! Şeker also spoke about Ülker’s national sponsorship and its intimate 33–year relationship with sports, the emotional impact that the brand name has on customers and the over-all recognizability of the brand name that has been established because of the company’s sponsorship and support.
Şeker also stated that Ülker’s annual 38 million dollar investment in Turkish sports is equally divided between the sports of football and basketball. At the same time, Ülker sponsors 4 big teams as well, said Şeker, and added that sponsorship plays a very significant role in establishing the recognizability of the sponsoring brand name. Commenting on the hard work that the National Team has done to prepare for their participation in Europe, Şeker also pointed out that Ülker is similarly engaged with global competors in Europe and the rest of the world.
Ülker Supports “Atalık Kavılca” Wheat with Limited Edition Product
Ülker, a leading food company in Türkiye known for its commitment to sustainable raw material sourcing, has introduced a limited edition product called "Saklıköy Kavılca Buğday," made with Atalık Kavılca Wheat, one of Anatolia's oldest agricultural products with a history dating back 13,000 years....CLICK FOR MORE
Ülker invest in supplementary food products
A new brand from Ülker: Everwell Ülker, which stepped into the food supplement industry for the first time with "Pastil", further strengthens its claim in this category with the "Everwell" brand. Food supplement products developed by Ülker in cooperation with TÜBİTAK and released under the Everwell brand will be sold with a widespread distribution strategy....CLICK FOR MORE
Ülker's 2022 Sustainability Report has been published
Ülker, operating with a waste-free company model since established, has published its 2022 Sustainability Report. Ülker meets approximately 43% of its electricity consumption from renewable sources, and has initiated a carbon management program that encompasses the entire value chain, from sustainable raw material sourcing to packaging management, logistics, and waste recycling. The company continues its efforts to control greenhouse gas emissions in all areas with the goal of becoming a "net zero company by 2050. ...CLICK FOR MORE
Ülker announced its first half-year financials
Ülker Bisküvi closed the first half of 2023 with a sales revenue of 19.6 billion TL. The share of Turkiye operations in the sales revenue was 66%; while, the share of export and international operations in the sales was 34% ...CLICK FOR MORE