Ülker is ready for the European Championship
Ülker Corporate Communications Director Zuhal Şeker stated that during Euro 2008 Ülker, the main sponsor of the Turkish National Team, will conduct its sponsorship campaign, which began in 2007, using the slogan “Our Minds are on Football, Our Hearts are with Turkey”. Ülker has distributed 10 million bottles of milk and 168 million packages of cookies and chocolate with the slogan on their labels to its sales points.
Şeker, said that the products have been distributed every week by 2,500 special trucks painted in the teams colors, to 214 sales points around the country. The trucks have racked up 61 million km in the past six months! Şeker also spoke about Ülker’s national sponsorship and its intimate 33–year relationship with sports, the emotional impact that the brand name has on customers and the over-all recognizability of the brand name that has been established because of the company’s sponsorship and support.
Şeker also stated that Ülker’s annual 38 million dollar investment in Turkish sports is equally divided between the sports of football and basketball. At the same time, Ülker sponsors 4 big teams as well, said Şeker, and added that sponsorship plays a very significant role in establishing the recognizability of the sponsoring brand name. Commenting on the hard work that the National Team has done to prepare for their participation in Europe, Şeker also pointed out that Ülker is similarly engaged with global competors in Europe and the rest of the world.
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Ülker has announced its financial results for 2023
Türkiye’s leading food company Ülker Bisküvi closed the year 2023 with a sales revenue of 56 billion TL. The company aims to continue its leadership and strong growth in the markets it operates in during 2024....
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Autonomous mobile robots project from Ülker
Turkey's leading food company, Ülker, has accelerated its digitalization and technology investments across various operational areas, including human resources, performance management, and sales, recently implemented 20 autonomous mobile robots (AMRs) at its Gebze Factory. Autonomous Mobile Robots’s are capable of transporting over 2,600 different types of materials including raw materials and packaging. These robots are set to enhance production efficiency and cost advantage at the facility....
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Ülker Secures First Place Internationally…
Türkiye's leading food company, Ülker, attained a significant milestone, clinching the top spot globally in its category for environmental, social, and governance (ESG) performance. Among the 108 companies spanning all sectors listed on Borsa Istanbul, Ülker emerged as the leader. ...
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Bizz@kampüs 13th Year: Creative Ideas Compete for Ülker Çizi"
In its 13th year, the 'bizz@kampüs' competition is nearing its deadline, inviting students to craft marketing-focused strategies for Ülker's iconic flavor, "Çizi." Open to 3rd and 4th-year undergraduate as well as postgraduate students, the competition will accept applications from January 15 to February 16, 2024. The top three teams will not only receive a combined cash prize of 165,000 TL but also secure the opportunity for a long-term internship. ...
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