Ülker made three baskets in the Euroleague, and heightened its brand name awareness
This year, Turkey earned the right to send three teams to the Euroleague quarter finals.
This victory was as satisfying to Ülker as it was to the fans and the clubs that the company sponsored, Fenerbahçe Ülker, Galatasaray Café Crown and Beşiktaş Cola Turka. Ülker Corporate Communications General Manager Zuhal Şeker indicated that the 38 million dollars that the company had contributed to Turkish sport had resulted not only in this success, but also in raising the recognizability of the Ülker brand name.
Pointing out the contributions that Ülker had made to this success, she stated, “We see our three great clubs’ advancement to these quarterfinal matches in the European arena as a huge victory.”
“Our sponsorship of the Beko Basketball League has improved the quality of the sport and contributed to increased competition. The better quality and competitiveness has also resulted in more spectators coming to matches and more interest in the games covered by the media. I might say that the support we provide through our sponsorship of the three big teams and Alpella, whose team is composed entirely of young players, has greatly elevated their standing in the league. Interactive activities with the fans have influenced the recycling effectiveness of our sponsorship. Our sponsorship investments have strengthened the perception and recognition of our brand name."
Ülker Supports “Atalık Kavılca” Wheat with Limited Edition Product
Ülker, a leading food company in Türkiye known for its commitment to sustainable raw material sourcing, has introduced a limited edition product called "Saklıköy Kavılca Buğday," made with Atalık Kavılca Wheat, one of Anatolia's oldest agricultural products with a history dating back 13,000 years....CLICK FOR MORE
Ülker invest in supplementary food products
A new brand from Ülker: Everwell Ülker, which stepped into the food supplement industry for the first time with "Pastil", further strengthens its claim in this category with the "Everwell" brand. Food supplement products developed by Ülker in cooperation with TÜBİTAK and released under the Everwell brand will be sold with a widespread distribution strategy....CLICK FOR MORE
Ülker's 2022 Sustainability Report has been published
Ülker, operating with a waste-free company model since established, has published its 2022 Sustainability Report. Ülker meets approximately 43% of its electricity consumption from renewable sources, and has initiated a carbon management program that encompasses the entire value chain, from sustainable raw material sourcing to packaging management, logistics, and waste recycling. The company continues its efforts to control greenhouse gas emissions in all areas with the goal of becoming a "net zero company by 2050. ...CLICK FOR MORE
Ülker announced its first half-year financials
Ülker Bisküvi closed the first half of 2023 with a sales revenue of 19.6 billion TL. The share of Turkiye operations in the sales revenue was 66%; while, the share of export and international operations in the sales was 34% ...CLICK FOR MORE