Ülker made three baskets in the Euroleague, and heightened its brand name awareness
This year, Turkey earned the right to send three teams to the Euroleague quarter finals.
This victory was as satisfying to Ülker as it was to the fans and the clubs that the company sponsored, Fenerbahçe Ülker, Galatasaray Café Crown and Beşiktaş Cola Turka. Ülker Corporate Communications General Manager Zuhal Şeker indicated that the 38 million dollars that the company had contributed to Turkish sport had resulted not only in this success, but also in raising the recognizability of the Ülker brand name.
Pointing out the contributions that Ülker had made to this success, she stated, “We see our three great clubs’ advancement to these quarterfinal matches in the European arena as a huge victory.”
“Our sponsorship of the Beko Basketball League has improved the quality of the sport and contributed to increased competition. The better quality and competitiveness has also resulted in more spectators coming to matches and more interest in the games covered by the media. I might say that the support we provide through our sponsorship of the three big teams and Alpella, whose team is composed entirely of young players, has greatly elevated their standing in the league. Interactive activities with the fans have influenced the recycling effectiveness of our sponsorship. Our sponsorship investments have strengthened the perception and recognition of our brand name."
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Ülker has announced its financial results for 2023
Türkiye’s leading food company Ülker Bisküvi closed the year 2023 with a sales revenue of 56 billion TL. The company aims to continue its leadership and strong growth in the markets it operates in during 2024....
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Autonomous mobile robots project from Ülker
Turkey's leading food company, Ülker, has accelerated its digitalization and technology investments across various operational areas, including human resources, performance management, and sales, recently implemented 20 autonomous mobile robots (AMRs) at its Gebze Factory. Autonomous Mobile Robots’s are capable of transporting over 2,600 different types of materials including raw materials and packaging. These robots are set to enhance production efficiency and cost advantage at the facility....
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Ülker Secures First Place Internationally…
Türkiye's leading food company, Ülker, attained a significant milestone, clinching the top spot globally in its category for environmental, social, and governance (ESG) performance. Among the 108 companies spanning all sectors listed on Borsa Istanbul, Ülker emerged as the leader. ...
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Bizz@kampüs 13th Year: Creative Ideas Compete for Ülker Çizi"
In its 13th year, the 'bizz@kampüs' competition is nearing its deadline, inviting students to craft marketing-focused strategies for Ülker's iconic flavor, "Çizi." Open to 3rd and 4th-year undergraduate as well as postgraduate students, the competition will accept applications from January 15 to February 16, 2024. The top three teams will not only receive a combined cash prize of 165,000 TL but also secure the opportunity for a long-term internship. ...
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