NEWS

Ülker: The most beloved brand name

Results of a 2010 Nielsen survey of brand names designed to identify the most loved brand names in specific categories have been announced. The survey was carried out on 118 categories of products.

Without separating the products into categories, Ülker placed as the third overall most beloved brand. Ülker was the second company to come to peoples’ minds when asked, and the results put Ülker in the lead as the most beloved brand name in its categories.

BRANDS ACCORDING TO CATEGORY

In the categories of cookies, chocolate, frozen foods, carbonated beverages (plain) and cakes, Ülker and its brand names placed first. In other categories, Ülker and its brand names placed in various positions.

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