NEWS

Ülker: The most beloved brand name

Results of a 2010 Nielsen survey of brand names designed to identify the most loved brand names in specific categories have been announced. The survey was carried out on 118 categories of products.

Without separating the products into categories, Ülker placed as the third overall most beloved brand. Ülker was the second company to come to peoples’ minds when asked, and the results put Ülker in the lead as the most beloved brand name in its categories.

BRANDS ACCORDING TO CATEGORY

In the categories of cookies, chocolate, frozen foods, carbonated beverages (plain) and cakes, Ülker and its brand names placed first. In other categories, Ülker and its brand names placed in various positions.

    • Ülker announced its first quarter 2022 financial results

      Ülker Bisküvi increased its sales revenue to 5.9 billion TL in the first quarter of 2022. The share of Turkey operations in the sales was 60 percent where as the share of export and international operations in the sales revenue was 40 percent...

      CLICK FOR MORE
    • Yıldız Holding made Türkiye a production and export base with Ülker Biscuits

      Yıldız Holding produces Ülker Biscuits and Ülker branded products as well as global snack brands such as Godiva, McVitie's and Flipz in Türkiye and brings them to consumers around the world. In 2021, the export figure of Ülker Biscuits in the snack area reached 291 million dollars....

      CLICK FOR MORE
    • Ülker announced its 2021 financial results

      Ülker Bisküvi, Turkey's leading food company, announced its financial results for 2021. Despite all the uncertainties experienced globally during the pandemic, Ülker, strengthed its position in its markets and also continue to growth in domestic and international operations....

      CLICK FOR MORE
    • A SENIOR APPOINTMENT AT ÜLKER...

      A significant change of position has been made in Turkey’s leading food company Ülker. Mustafa Kabakçı, who worked as Marketing Manager of Ülker Bisküvi Business Unit for the last two years, has been appointed as CMO of Ülker. Kabakçı will be responsible for creating and implementing marketing strategies for Godiva’s market series and McVitie’s brands as well as for Ülker brands....

      CLICK FOR MORE