Ülker’s ‘national’ support
As the main sponsor of the Turkish National Football Team, Ülker, which invests an annual 38 million dollars in Turkish sports, has developed new sponsorship and communications projects for Euro 2008.
Ülker Corporate Communications Director Zuhal Şeker stated that the purpose of the campaigns was to establish an emotional bond with consumers. Şeker discussed the advertising film, National Team video clip, internet site and field activities that have been prepared with that purpose in mind. She also explained that the perception of Chewy’s red and white chewing gum as a sponsor of the National Team will be enhanced. Şeker indicated that sales of Chewy Red and White are expected to reach 1 million units. She also announced that Ülker Içim’s Euro 2008 promotional campaign has already begun in chain stores.
Ülker Supports “Atalık Kavılca” Wheat with Limited Edition Product
Ülker, a leading food company in Türkiye known for its commitment to sustainable raw material sourcing, has introduced a limited edition product called "Saklıköy Kavılca Buğday," made with Atalık Kavılca Wheat, one of Anatolia's oldest agricultural products with a history dating back 13,000 years....CLICK FOR MORE
Ülker invest in supplementary food products
A new brand from Ülker: Everwell Ülker, which stepped into the food supplement industry for the first time with "Pastil", further strengthens its claim in this category with the "Everwell" brand. Food supplement products developed by Ülker in cooperation with TÜBİTAK and released under the Everwell brand will be sold with a widespread distribution strategy....CLICK FOR MORE
Ülker's 2022 Sustainability Report has been published
Ülker, operating with a waste-free company model since established, has published its 2022 Sustainability Report. Ülker meets approximately 43% of its electricity consumption from renewable sources, and has initiated a carbon management program that encompasses the entire value chain, from sustainable raw material sourcing to packaging management, logistics, and waste recycling. The company continues its efforts to control greenhouse gas emissions in all areas with the goal of becoming a "net zero company by 2050. ...CLICK FOR MORE
Ülker announced its first half-year financials
Ülker Bisküvi closed the first half of 2023 with a sales revenue of 19.6 billion TL. The share of Turkiye operations in the sales revenue was 66%; while, the share of export and international operations in the sales was 34% ...CLICK FOR MORE