Ülker’s ‘national’ support
As the main sponsor of the Turkish National Football Team, Ülker, which invests an annual 38 million dollars in Turkish sports, has developed new sponsorship and communications projects for Euro 2008.
Ülker Corporate Communications Director Zuhal Şeker stated that the purpose of the campaigns was to establish an emotional bond with consumers. Şeker discussed the advertising film, National Team video clip, internet site and field activities that have been prepared with that purpose in mind. She also explained that the perception of Chewy’s red and white chewing gum as a sponsor of the National Team will be enhanced. Şeker indicated that sales of Chewy Red and White are expected to reach 1 million units. She also announced that Ülker Içim’s Euro 2008 promotional campaign has already begun in chain stores.
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