Ülker’s special April 23 sapling gifts to children
Ülker’s "10,000 virtual saplings", which will be planted and raised through the augmented reality filter "Nature is Entrusted to Us" by Instagram users, will become a reality to be given to children and the participants of the campaign to celebrate April 23 National Sovereignty and Children's Day. Saplings will be planted in Ülker's My Beautiful Country Memorial Forest in Karaman.
Ülker carries out its sustainability efforts with a waste-free company model and long-term goals, and contributes to Türkiye's sustainable development. It’s remarkable social media campaign is another first.
Instagram users will virtually plant and grow saplings with Ülker's augmented reality filter between April 14 - 28, 2021, then share them with the @Ülker #Doğa BizeEmanet tag, thereby planting 10,000 real saplings.
Ülker will present the saplings to children to celebrate April 23 National Sovereignty and Children's Day, to be planted in Ülker's My Beautiful Country Memorial Forest in Karaman.
"We are signing off on an innovative project for a breathable future"
Ülker CMO Aslı Özen Turhan stated that as part of their sustainability efforts, they consider projects that add value to the country and contribute to raising awareness of how natural resources need to be protected to be very important. "In our new project, we bring the saplings planted by Instagram users in a virtual environment to real life, to contribute to a breathable future. We would like to thank Ülker’s followers for supporting this project and the Instagram users who visited our page. Happy April 23 National Sovereignty and Children's Day to our children."
Ülker's My Beautiful Country Forest is growing
On the topic of Ülker's My Beautiful Country Forests continuing to grow in different provinces of Türkiye, Turhan said, “Our employees work hand in hand to support the Ministry of Agriculture and Forestry’s Breath for the Future Campaign. In cooperation with Non-Governmental Organizations, we have reached 60,000 saplings with plantings in Ankara, Karaman, and Gebze, where our factories have been located since 2011, in Hatay, which was damaged by forest fires, and in Elazığ and Eskişehir. This will add 10,000 more saplings, and we will continue to increase this number."
Our ‘My Beautiful Country, Nature is Entrusted to Us’ video series reached almost half of Türkiye
Turhan continued her words: "Lastly, we started broadcasting a video series titled 'My Beautiful Country, Nature Is Entrusted to Us' on our social media accounts, consisting of 6 episodes on the protection of natural resources, water conservation, energy efficiency, waste management, carbon footprints, and preventing food waste. Over 4 months, the first 3 episodes reached 28 million views on our social media accounts and 27 million views on YouTube. The videos are shot in various regions of Türkiye and convey Ülker's work in the field of sustainability as well as what consumers can do, with narration by world record holder Şahika Ercümen, and the views of experts and our company's managers."
Ülker Supports “Atalık Kavılca” Wheat with Limited Edition Product
Ülker, a leading food company in Türkiye known for its commitment to sustainable raw material sourcing, has introduced a limited edition product called "Saklıköy Kavılca Buğday," made with Atalık Kavılca Wheat, one of Anatolia's oldest agricultural products with a history dating back 13,000 years....CLICK FOR MORE
Ülker invest in supplementary food products
A new brand from Ülker: Everwell Ülker, which stepped into the food supplement industry for the first time with "Pastil", further strengthens its claim in this category with the "Everwell" brand. Food supplement products developed by Ülker in cooperation with TÜBİTAK and released under the Everwell brand will be sold with a widespread distribution strategy....CLICK FOR MORE
Ülker's 2022 Sustainability Report has been published
Ülker, operating with a waste-free company model since established, has published its 2022 Sustainability Report. Ülker meets approximately 43% of its electricity consumption from renewable sources, and has initiated a carbon management program that encompasses the entire value chain, from sustainable raw material sourcing to packaging management, logistics, and waste recycling. The company continues its efforts to control greenhouse gas emissions in all areas with the goal of becoming a "net zero company by 2050. ...CLICK FOR MORE
Ülker announced its first half-year financials
Ülker Bisküvi closed the first half of 2023 with a sales revenue of 19.6 billion TL. The share of Turkiye operations in the sales revenue was 66%; while, the share of export and international operations in the sales was 34% ...CLICK FOR MORE