We are behind you, Türkiye
Ülker’s “Hep Seninleyiz Türkiye” video clip that was prepared as part of the company’s sponsorship campaign for our National Team in Euro 2008, has been downloaded from the internet a record number of times. The music heard in the video was originally a piece by the Norwegian group Helldorado, but it has been given Turkish lyrics and renamed “Hep Seninleyiz Türkiye”.
The clip has been shown on Norway’s TV2 and on many other television channels, on TV programs and news bulletins as part of the news about the National Team, accompanied by Ülker’s music. So far, a total of 92,619 people have downloaded the clip to their cell phones and computers. The music, with words by Ömer Ahunbay was viewed as a touchstone in Ülker’s communications strategy for the National Team. The same music was used in another film that was prepared for the send-off of the National Team to Euro 2008. The commercial, video clip and field events are parts of Ülker’s four-pronged National Team communications strategy, as is the web site created at www.bununicindogdunuz.com, which was especially popular with the younger fans. The “bununicindogdunuz.com” internet site has been viewed 1,288,000 times since it was launched. Almost 9,143,000 fans have used the site and 190,762 messages have been sent to the National Team.
Ülker Supports “Atalık Kavılca” Wheat with Limited Edition Product
Ülker, a leading food company in Türkiye known for its commitment to sustainable raw material sourcing, has introduced a limited edition product called "Saklıköy Kavılca Buğday," made with Atalık Kavılca Wheat, one of Anatolia's oldest agricultural products with a history dating back 13,000 years....CLICK FOR MORE
Ülker invest in supplementary food products
A new brand from Ülker: Everwell Ülker, which stepped into the food supplement industry for the first time with "Pastil", further strengthens its claim in this category with the "Everwell" brand. Food supplement products developed by Ülker in cooperation with TÜBİTAK and released under the Everwell brand will be sold with a widespread distribution strategy....CLICK FOR MORE
Ülker's 2022 Sustainability Report has been published
Ülker, operating with a waste-free company model since established, has published its 2022 Sustainability Report. Ülker meets approximately 43% of its electricity consumption from renewable sources, and has initiated a carbon management program that encompasses the entire value chain, from sustainable raw material sourcing to packaging management, logistics, and waste recycling. The company continues its efforts to control greenhouse gas emissions in all areas with the goal of becoming a "net zero company by 2050. ...CLICK FOR MORE
Ülker announced its first half-year financials
Ülker Bisküvi closed the first half of 2023 with a sales revenue of 19.6 billion TL. The share of Turkiye operations in the sales revenue was 66%; while, the share of export and international operations in the sales was 34% ...CLICK FOR MORE