We stated “Children First”; We reached 50,000 children through sports in 3 years
While Ülker focuses on children in their social responsibility projects, they work towards contributing to raising physically and psychologically healthy generations. While Ülker says “Children First,” thanks to the FOOTBALL for EVERYONE projects that they have undertaken with the Turkish Football Federation, kids are not only doing sports but are taking important steps towards becoming responsible, educated individuals.
50,000 Kids in 3 Years
Ülker, which has reached over 50,000 kids in the four corners of Turkey in 3 years with its FOOTBALL for EVERYONE project, has prepared an advertising campaign to introduce their projects in this area. While Ülker provides educational opportunities to kids in many different areas, from balanced nutrition through sports to friendship, fair play and environmental awareness, they share the joy that is experienced by the children in their advertising campaign films. In the films, children who come from different areas in Turkey describe their experiences at the Football for Everyone centers.
The advertisement films focus on how the experiences gained by the children in the Football for Everyone centers have made a difference in their daily lives. The kids casually share their experiences in the film, talking to the camera however they want.
Doctor Yasemin Bradley, who supported the campaign by instructing the kids on healthy nutrition at the centers also had a role in the films. Bradley explained the importance of nutrition to the children in the film.
30 Children got to play a part!
Over 1,600 children were interviewed for the advertisements directed by Eralp Vardar. Image direction was done by German WinnieHeun. Among these, 30 children were chosen to play a part in the film. The films, in which a 50 person staff of actors was used, took two days to film in Istanbul’s Galata and Levent districts.
On TV and in the Cinema
The advertising campaign, which was prepared the by Grey Istanbul Advertising Agency, is comprised of three films. The films will be broadcast on national channels as well as in cinemas.
-
Ülker has announced its financial results for 2023
Türkiye’s leading food company Ülker Bisküvi closed the year 2023 with a sales revenue of 56 billion TL. The company aims to continue its leadership and strong growth in the markets it operates in during 2024....
CLICK FOR MORE -
Autonomous mobile robots project from Ülker
Turkey's leading food company, Ülker, has accelerated its digitalization and technology investments across various operational areas, including human resources, performance management, and sales, recently implemented 20 autonomous mobile robots (AMRs) at its Gebze Factory. Autonomous Mobile Robots’s are capable of transporting over 2,600 different types of materials including raw materials and packaging. These robots are set to enhance production efficiency and cost advantage at the facility....
CLICK FOR MORE -
.jpg)
Ülker Secures First Place Internationally…
Türkiye's leading food company, Ülker, attained a significant milestone, clinching the top spot globally in its category for environmental, social, and governance (ESG) performance. Among the 108 companies spanning all sectors listed on Borsa Istanbul, Ülker emerged as the leader. ...
CLICK FOR MORE -
.jpg)
Bizz@kampüs 13th Year: Creative Ideas Compete for Ülker Çizi"
In its 13th year, the 'bizz@kampüs' competition is nearing its deadline, inviting students to craft marketing-focused strategies for Ülker's iconic flavor, "Çizi." Open to 3rd and 4th-year undergraduate as well as postgraduate students, the competition will accept applications from January 15 to February 16, 2024. The top three teams will not only receive a combined cash prize of 165,000 TL but also secure the opportunity for a long-term internship. ...
CLICK FOR MORE