We stated “Children First”; We reached 50,000 children through sports in 3 years
While Ülker focuses on children in their social responsibility projects, they work towards contributing to raising physically and psychologically healthy generations. While Ülker says “Children First,” thanks to the FOOTBALL for EVERYONE projects that they have undertaken with the Turkish Football Federation, kids are not only doing sports but are taking important steps towards becoming responsible, educated individuals.
50,000 Kids in 3 Years
Ülker, which has reached over 50,000 kids in the four corners of Turkey in 3 years with its FOOTBALL for EVERYONE project, has prepared an advertising campaign to introduce their projects in this area. While Ülker provides educational opportunities to kids in many different areas, from balanced nutrition through sports to friendship, fair play and environmental awareness, they share the joy that is experienced by the children in their advertising campaign films. In the films, children who come from different areas in Turkey describe their experiences at the Football for Everyone centers.
The advertisement films focus on how the experiences gained by the children in the Football for Everyone centers have made a difference in their daily lives. The kids casually share their experiences in the film, talking to the camera however they want.
Doctor Yasemin Bradley, who supported the campaign by instructing the kids on healthy nutrition at the centers also had a role in the films. Bradley explained the importance of nutrition to the children in the film.
30 Children got to play a part!
Over 1,600 children were interviewed for the advertisements directed by Eralp Vardar. Image direction was done by German WinnieHeun. Among these, 30 children were chosen to play a part in the film. The films, in which a 50 person staff of actors was used, took two days to film in Istanbul’s Galata and Levent districts.
On TV and in the Cinema
The advertising campaign, which was prepared the by Grey Istanbul Advertising Agency, is comprised of three films. The films will be broadcast on national channels as well as in cinemas.
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