NEWS

We stated “Children First”; We reached 50,000 children through sports in 3 years

While Ülker focuses on children in their social responsibility projects, they work towards contributing to raising physically and psychologically healthy generations. While Ülker says “Children First,” thanks to the FOOTBALL for EVERYONE projects that they have undertaken with the Turkish Football Federation, kids are not only doing sports but are taking important steps towards becoming responsible, educated individuals.

50,000 Kids in 3 Years
Ülker, which has reached over 50,000 kids in the four corners of Turkey in 3 years with its FOOTBALL for EVERYONE project, has prepared an advertising campaign to introduce their projects in this area. While Ülker provides educational opportunities to kids in many different areas, from balanced nutrition through sports to friendship, fair play and environmental awareness, they share the joy that is experienced by the children in their advertising campaign films. In the films, children who come from different areas in Turkey describe their experiences at the Football for Everyone centers.
 
The advertisement films focus on how the experiences gained by the children in the Football for Everyone centers have made a difference in their daily lives. The kids casually share their experiences in the film, talking to the camera however they want.

Doctor Yasemin Bradley, who supported the campaign by instructing the kids on healthy nutrition at the centers also had a role in the films. Bradley explained the importance of nutrition to the children in the film.

30 Children got to play a part!
Over 1,600 children were interviewed for the advertisements directed by Eralp Vardar. Image direction was done by German WinnieHeun. Among these, 30 children were chosen to play a part in the film. The films, in which a 50 person staff of actors was used, took two days to film in Istanbul’s Galata and Levent districts.

On TV and in the Cinema
The advertising campaign, which was prepared the by Grey Istanbul Advertising Agency, is comprised of three films. The films will be broadcast on national channels as well as in cinemas.

    • Ülker announced its first quarter 2022 financial results

      Ülker Bisküvi increased its sales revenue to 5.9 billion TL in the first quarter of 2022. The share of Turkey operations in the sales was 60 percent where as the share of export and international operations in the sales revenue was 40 percent...

      CLICK FOR MORE
    • Yıldız Holding made Türkiye a production and export base with Ülker Biscuits

      Yıldız Holding produces Ülker Biscuits and Ülker branded products as well as global snack brands such as Godiva, McVitie's and Flipz in Türkiye and brings them to consumers around the world. In 2021, the export figure of Ülker Biscuits in the snack area reached 291 million dollars....

      CLICK FOR MORE
    • Ülker announced its 2021 financial results

      Ülker Bisküvi, Turkey's leading food company, announced its financial results for 2021. Despite all the uncertainties experienced globally during the pandemic, Ülker, strengthed its position in its markets and also continue to growth in domestic and international operations....

      CLICK FOR MORE
    • A SENIOR APPOINTMENT AT ÜLKER...

      A significant change of position has been made in Turkey’s leading food company Ülker. Mustafa Kabakçı, who worked as Marketing Manager of Ülker Bisküvi Business Unit for the last two years, has been appointed as CMO of Ülker. Kabakçı will be responsible for creating and implementing marketing strategies for Godiva’s market series and McVitie’s brands as well as for Ülker brands....

      CLICK FOR MORE