We stated “Children First”; We reached 50,000 children through sports in 3 years
While Ülker focuses on children in their social responsibility projects, they work towards contributing to raising physically and psychologically healthy generations. While Ülker says “Children First,” thanks to the FOOTBALL for EVERYONE projects that they have undertaken with the Turkish Football Federation, kids are not only doing sports but are taking important steps towards becoming responsible, educated individuals.
50,000 Kids in 3 Years
Ülker, which has reached over 50,000 kids in the four corners of Turkey in 3 years with its FOOTBALL for EVERYONE project, has prepared an advertising campaign to introduce their projects in this area. While Ülker provides educational opportunities to kids in many different areas, from balanced nutrition through sports to friendship, fair play and environmental awareness, they share the joy that is experienced by the children in their advertising campaign films. In the films, children who come from different areas in Turkey describe their experiences at the Football for Everyone centers.
The advertisement films focus on how the experiences gained by the children in the Football for Everyone centers have made a difference in their daily lives. The kids casually share their experiences in the film, talking to the camera however they want.
Doctor Yasemin Bradley, who supported the campaign by instructing the kids on healthy nutrition at the centers also had a role in the films. Bradley explained the importance of nutrition to the children in the film.
30 Children got to play a part!
Over 1,600 children were interviewed for the advertisements directed by Eralp Vardar. Image direction was done by German WinnieHeun. Among these, 30 children were chosen to play a part in the film. The films, in which a 50 person staff of actors was used, took two days to film in Istanbul’s Galata and Levent districts.
On TV and in the Cinema
The advertising campaign, which was prepared the by Grey Istanbul Advertising Agency, is comprised of three films. The films will be broadcast on national channels as well as in cinemas.
Ülker Supports “Atalık Kavılca” Wheat with Limited Edition Product
Ülker, a leading food company in Türkiye known for its commitment to sustainable raw material sourcing, has introduced a limited edition product called "Saklıköy Kavılca Buğday," made with Atalık Kavılca Wheat, one of Anatolia's oldest agricultural products with a history dating back 13,000 years....CLICK FOR MORE
Ülker invest in supplementary food products
A new brand from Ülker: Everwell Ülker, which stepped into the food supplement industry for the first time with "Pastil", further strengthens its claim in this category with the "Everwell" brand. Food supplement products developed by Ülker in cooperation with TÜBİTAK and released under the Everwell brand will be sold with a widespread distribution strategy....CLICK FOR MORE
Ülker's 2022 Sustainability Report has been published
Ülker, operating with a waste-free company model since established, has published its 2022 Sustainability Report. Ülker meets approximately 43% of its electricity consumption from renewable sources, and has initiated a carbon management program that encompasses the entire value chain, from sustainable raw material sourcing to packaging management, logistics, and waste recycling. The company continues its efforts to control greenhouse gas emissions in all areas with the goal of becoming a "net zero company by 2050. ...CLICK FOR MORE
Ülker announced its first half-year financials
Ülker Bisküvi closed the first half of 2023 with a sales revenue of 19.6 billion TL. The share of Turkiye operations in the sales revenue was 66%; while, the share of export and international operations in the sales was 34% ...CLICK FOR MORE