Ülker Products The Ülker name is currently displayed on 3,560 separate products and 275 sub-brands in 41 separate categories. The products produced by the company range from biscuits to chocolate, candy to chewing gum, liquid oil to milk and dairy products, carbonated beverages to coffee and baby food. Ülker products are manufactured using the latest technology and quality is never compromised. Ülker was established 65 years ago with one purpose - to bring joy into people’s lives. Today, Ülker its subsidiaries continue to enrich the lives of its customers. The company’s attention to quality has made all of its brand names synonymous with taste, health and nutrition. The company’s approach to quality, its respect for the Turkish palate, its widespread distribution network and the importance its attaches to communication, have always played significant roles in Ülker’s success story. Ülker’s advertising tradition started in 1950’s with radio commercials. The priority attached to communication has played an important role in Ülker’s successful position in the market today. Ever since it was established, the Ülker brand name has been an assurance of quality. In studies conducted annually, the Ülker brand name is consistently rated as a brand that is admired and beloved by its customers. Besides Ülker, other brands such as Dankek, Çamlıca, Bizim, Biskrem, Alpella, Golf, Cola Turka are also some of the most popular brands in their own categories. Ülker has become well-known in more than 85 countries because of its exports; the company has and production facilities located in 6 foreign countries. Ülker is a familiar brand not only in Turkey, but around the world. This fact makes Ülker a company preferred by global brands who wish to establish strategic partnerships in Turkey. The 2003 partnership agreement between Ülker and the Swiss baby-food manufacturer Hero is a good example. As a result of the agreement, Hero allowed another brand name to appear beside its own for the first time. Ülker Hero baby-food products are marketed both domestically and internationally. Ülker signed another important partnership agreement in 2005. As a result the world-renown breakfast cereal manufacturer Kellogg’s allowed Ülker to place its brand name along with the Kellogg’s name on its product labels.